The Innovation Company combines proven company-building experience with deep AI and software capability — creating technology ventures grounded in real industry problems, real data, and real customers from day one.
To find the spirit of our approach, you have to go back to the years between the wars — when engineers and explorers raised the Empire State Building in about a year, spanned the Golden Gate, and turned flight from a stunt into an industry. Consider our chosen emblem, the Beech 18. Along with its contemporary, the Lockheed Electra, it is widely regarded as one of the most legendary, innovative, and long-serving aircraft of all time — continuously produced from 1937 to 1969. In that era, workers and companies built things that mattered — things that pushed the bounds of what was possible in a world that was rapidly changing. They were disciplined and ambitious with their craft. Today we are in a similar age, and we apply that same purpose and method to our most advanced technologies — building AI ventures meant to last, not to trend.
A complete platform means the four things a new venture actually needs — senior engineering, executive leadership, brand, and capital — all in-house, all in sync. Every venture we launch starts with a full team from day one.
A vetted, senior engineering and data science bench with immediate availability. We apply AI precisely where it creates leverage — agentic automation, proprietary data enrichment, intelligent platforms — not where it makes a press release.
Our principals serve as fractional executives inside each venture — operators who have founded, financed, scaled, and exited companies across fintech, SaaS, medical devices, and consumer products.
Launch strategies that create fast traction paired with brand positioning built to last. Creative and data-driven — we've taken products from redesign to viral, sold-out launch in a matter of days.
Targeted investment alongside our partners, plus the financial planning, fundraising experience, and deal-making to keep every venture funded through each stage of growth.
Our Dev Team is also available for standalone engagements that don't require the creation of a joint venture.
Most AI ventures fail for predictable reasons: no domain depth, no proprietary data, no distribution, no verified demand. We solve all four before a line of code is written — by building every venture alongside an established industry partner.
We start with a verified industry problem — one our partners live with daily and will pay to solve.
Established operators bring domain expertise, data, distribution, and trial customers to the table.
We contribute AI and software development, executive leadership, financial planning, and capital.
Ventures launch with customers waiting and channels open — then grow into market leadership.
A selection of ventures built with our industry partners.
An AI-enriched platform for land investors — deal sourcing, seller outreach, and parcel intelligence built on proprietary national data.
An AI-driven operating platform for commercial real estate — unifying CRM, data, mapping, analytics, and transaction workflows for brokers and operators.
A JV combining the best of the Brixsey platform with the largest non-bank platform in the UK.
Humanless, AI-driven debt collection bringing consistency and fairness to an industry overdue for change — validated with major consumer finance partners on live portfolios.
Decades of founding, funding, scaling, and exiting technology companies — now applied to every venture we build.

Founding CEO of DigniFi and Clarimedix; former venture capitalist; Techstars mentor. Two decades building and financing technology companies from concept to market leadership.

Co-founder of multiple acquired startups — Rook Capital, LinkSmart, Covalent Data — and co-founder of DigniFi, now a nationwide fintech.

Two decades launching products across aviation, healthcare, AI, and sustainability. Built and led engineering teams from scratch to 50+ engineers.
Executives behind Spectora, Land Elevated, and Team Bennett at Elevations Credit Union.
Senior leadership at Accenture, McKinsey, Vodafone, and KKR-acquired beeXact.
Senior roles at Alterra Mountain Company, Molson Coors, and Coleman. Multiple exits, $14B+ in M&A, 25 countries of work experience.
If your business lives with a problem technology should have solved by now, that problem may be a company. Let's find out together.
Tell us about the problem you're living with. We read every message and reply personally.
Prefer email? Reach us directly at
john.dunning@innovationcompany.co